The Centre for Public Innovation, a not-for-profit organisation working with the public sector, asked us to provide a range of promotional and training material for a series of London workshops held to raise health practitioners' awareness of drug misuse, and to break the 'junkie' stereotype. We produced an information leaflet, using black and white images of ordinary people to get across the message, combined with bright orange to draw the eye. To save on print and distribution costs, the leaflet helpfully folded out into a poster, with space to add individual workshop details. We also designed a Powerpoint presentation and folder for event materials.