A major exhibition is part of the NHS Confederation's annual conference. For their own exhibition stand the Confederation wanted something which would really stand out among other exhibitors, and keep to the organisation's corporate values and identity. To illustrate the stand's title, 'A catalyst for transformation', we used an enormous 'blue skies' photo, colour enhanced so that the blue shouted out to visitors. The stand featured curving lines, a round table for discussion and an inviting front counter.