SX Consultancy has built up an enviable reputation in the competitive field of security management software. It needed a new look for its sales literature to make it stand out from the crowd and to reflect its success and 'have-fun' attitude. We picked up SXC's tongue-in-cheek copy in a series of black-and-white, old-fashioned images – a refreshing concept in an industry that uses high tech images so often they have become dull. To bring the look up-to-date, we used bold typography and a zippy pink, combined with white space to make the text and photos sing.