The Health Hotel was created to provide a unified lobbying voice for the political party conferences in 2004, bringing 27 health organisations together under its banner. It is still going strong and now includes over 40 organisations. The unique brand SRD created for The Health Hotel had to allow for the myriad identities of the participant organisations. By reversing the many logos white out of cyan blue and keeping 'The Health Hotel' lettering simple, we created a strong brand which has proved easy to spot in the overcrowded environment of party conferences.