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The Soil Association – organic certification mark
about the project

Working closely with Yael Hodder at the Soil Association, we updated its organic certification mark to communicate more clearly on packaging. We changed the typeface to a clearer, less condensed font and dropped the word 'standard' while emphasising 'organic' in bold. The symbol in the middle was reduced slightly in size. These seemingly small changes have resulted in a mark that is much easier to read and says exactly what it is meant to say – 'this product is organic' and the message comes from an organisation you can trust, the Soil Association.


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← Susan Rentoul Design

The Soil Association – organic certification mark

Working closely with Yael Hodder at the Soil Association, we updated its organic certification mark to communicate more clearly on packaging. We changed the typeface to a clearer, less condensed font and dropped the word 'standard' while emphasising 'organic' in bold. The symbol in the middle was reduced slightly in size. These seemingly small changes have resulted in a mark that is much easier to read and says exactly what it is meant to say – 'this product is organic' and the message comes from an organisation you can trust, the Soil Association.


back to creative
About the project
home  |  about  |  archive  |  contact