An important, ongoing RCN campaign highlights the issue of job cuts in the NHS, and the trade union asked us to create a strong brand for the campaign in 2005. In 2006 we built on the success of the original materials and created an extension to the campaign, building further with banners for marches, t-shirts and flyers. Bold graphics highlight the issue. The sea of campaign colour at the RCN's 2006 Congress brought the issue to the attention of the national media.