An important, ongoing RCN campaign highlights the issue of job cuts in the NHS, and the trade union asked us to create a strong brand for the campaign. Over the years we built on the success of the original materials and created an extension to the campaign, building further with banners for marches, t-shirts and flyers. Bold graphics highlight the issue. The sea of campaign colour at the RCN's 2006 Congress brought the issue to the attention of the national media.