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Royal College of Nursing – small changes, big differences
about the project

The Royal College of Nursing (RCN) wants nurses, midwives and health care assistants involved in procurement right from the start. A third of what the average hospital spends on its operating costs goes on clinical supplies. Even when nursing staff do have a say in procurement, it’s often very late in the process.That’s what their 'small changes, big differences' campaign is about. The RCN asked Susan Rentoul Design to create a brand that works across all the campaign materials.


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← Susan Rentoul Design

Royal College of Nursing – small changes, big differences

The Royal College of Nursing (RCN) wants nurses, midwives and health care assistants involved in procurement right from the start. A third of what the average hospital spends on its operating costs goes on clinical supplies. Even when nursing staff do have a say in procurement, it’s often very late in the process.That’s what their 'small changes, big differences' campaign is about. The RCN asked Susan Rentoul Design to create a brand that works across all the campaign materials.


back to creative
About the project
home  |  about  |  archive  |  contact