When an asset management business came to SRD they had a number of successful student accommodation properties in Edinburgh, Ipswich and Reading, each with their own identities. But they didn't have a name or logo for their umbrella business, which managed all their properties. They asked us to come up with a name, a strapline and a logo. Working with wordsmith, Eleanor Bird, we created a complete identity for Atelier, including business stationery, their prospectus and the Atelier website.