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The Soil Association – logo update and templates
about the project

The Soil Association is a membership charity campaigning for planet-friendly food and farming. Their certification symbol was often mistaken for their overall logo so they asked us to have a look at updating their identity. Working closely with their in-house design team manager, Yael Hodder, we used the central marque of their certification symbol and placed it next to 'Soil Association'. This created a logo which had links with their certification symbol while producing a distinctive and modern logo for the overall organisation.


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← Susan Rentoul Design

The Soil Association – logo update and templates

The Soil Association is a membership charity campaigning for planet-friendly food and farming. Their certification symbol was often mistaken for their overall logo so they asked us to have a look at updating their identity. Working closely with their in-house design team manager, Yael Hodder, we used the central marque of their certification symbol and placed it next to 'Soil Association'. This created a logo which had links with their certification symbol while producing a distinctive and modern logo for the overall organisation.


back to creative
About the project
home  |  about  |  archive  |  contact